LiveWired's Initiatives are designed to help create a new landscape for artistic, cultural and socio-economic development in today’s challenging business environment. With arts funding budgets being cut and the need for cultural support in our communities continuing to grow, LiveWired has responded to the problem by establishing innovative methods of partnership, funding and investment to present, promote and disseminate arts and culture, and to advance related programs that enable community enrichment.
VENUE-BASED RESIDENCY/PERFORMANCE INITIATIVE
This Initiative involves the use of a venue for an ongoing series of full-day programs that include workshops, performances, the commission and development of new works, and the creation of product and content from those works to be owned and controlled by the participating artists.
CULTURAL ENTERPRISE INITIATIVE
In the current challenging economic environment, many for-profit enterprises have adopted a series of diversified activities for the purpose of attracting clientele. In many cases, these activities are of a cultural and educational nature, often creating a new function for the enterprise as a cultural center...
LIVING JAZZ HERITAGE INITIATIVE™
This Initiative is designed to provide a means for the families and estates of important deceased Jazz artists to sustain legacies, and for living artists to plan for the continuation of their legacies in a manner that will benefit the public as well as their families.
GLOBAL AUDIENCE COORDINATION AND DEVELOPMENT
New technologies enabling direct-to-fan marketing have had a profound effect on the way artists reach their audiences today. As the diffusion of broadcast and print media continues, new voices and art forms are gaining exposure.
MOJO™ (MASTERS OF JAZZ ORACLE)
In 2004, Outward Visions, with the assistance of a number of other individuals and entities now part of the LiveWired Alliance, developed MOJO™. A large-scale, fully integrated, multi-city plan, MOJO™ was designed to build upon programs that had been developed over the previous 12 years under initiatives launched by the Lila Wallace Foundation and the Doris Duke Foundation.
The concept of television is changing on a worldwide basis—a transformation that has already had a profound impact on the way artists and concert venues present their music. Whether fans and concertgoers are listening to performances or watching them on high-definition TVs and various mobile devices, the Internet has rapidly become a key part of music performance and performance-related commerce. LiveWired views Internet television not just as an aggregate of video-hosting websites, but as a broadcast medium that also offers the immediacy, accessibility and commerce potential of the website.
LiveWired provides funding support to veteran organizations and artists who, faced with the virtual absence of an active support network in their respective fields, have nevertheless made important and lasting contributions to the artistic firmament.
LiveWired Inc. is a 501(c)(3) not-for-profit corporation dedicated to improving society by cultural awareness